An integrated retail and digital campaign for the CLUB Points Sweepstakes Driven by Toyota, designed to engage existing CLUB members while encouraging non-members to join. As Senior Art Director, I established the initial visual direction, guided approvals with leadership and Toyota, directed the campaign rollout across my team, and oversaw creative consistency and final production across digital, email, in-store TV and print.

Co-branded CLUB campaign for participating Cenex locations. My role was art directing the campaign with the CLUB design team and marketing team to educate non-members at the pump about earn rates, card tiers, redemption, and a clear path to apply. Deliverables: pump topper and 3-panel trifold built for real-world use at fuel-up.

CLUB Madness CLUB Madness transformed customer engagement into a company-wide, bracket-style competition designed to motivate Outfitters, drive participation and create friendly store-to-store competition. I led the creative process alongside an advanced designer, providing art direction, creative feedback, reviews and refinements across the campaign. The result was a cohesive visual system spanning 11+ touchpoints, from brackets and posters to presentations, email, awards and in-store communications. One campaign system. One shared goal: get people engaged, competing and excited about CLUB.

Redesign of the Bass Pro Shops / Cabela’s Club “Pay with CLUB Points” webpage. The original page was dense and incomplete, offering little clarity on how the program worked. I led a complete redesign focused on clear hierarchy, benefit-driven messaging, and a simple step-by-step redemption flow that educates both members and non-members while supporting the loyalty program goals.

Non-profit website for a foundation dedicated to helping people battling with dementia.

Various Data Delivery Designs

WordPress Website for Hawai‘i Volcanic Water Company.

A PowerPoint Presentation Template

Infographic for TrueConnect

WordPress Website for Emerald City on Coronado Island in San Diego, CA

Arizona Film Festival Magazine Ad for MEB

Sales Brochure for TrueConnect

Wall Design for Kimberly Snyder's Hollywood GlowBio Store

Infographic for TrueConnect

WordPress Website for Street Burger Kauai on the island of Kauai, HI

Logo for Beach Break Bowl & Brew in San Diego, CA

WordPress Website for Kauai Elements on the island of Kauai, HI

Menu for Single Fin bar & grill located on the beach in San Diego, CA

WordPress website for the Ascent Tuition Assistance Program

HTML email for Couleur Nature

Logo for Conscious Body Health Coaching

WordPress Website for Oyster 369 on the island of Kauai, HI

Magazine ad for SONIMA Wellness Center in Southern CA

Mockups for HeroX. A Crowdsourcing Platform for Enterprise and Innovators

Taco Tuesday Flyer for Duck Dive located in San Diego, CA

Logo for Single Fin bar & grill located in San Diego, CA

Lookbook for Couleur Nature's new products

Website Design for H1Z1's International Online Gaming Tournament

WordPress Website for NightNationRun.com. Note: The current website has been redesigned and is maintained by another company now.

Tri-Fold Corporate Brochure for Sonima Wellness

Flyer for Duck Dive in San Diego, CA

WordPress website for Buyers Rebate. A real estate company wanting to showcase their unique sales approach.

Various digital banner ads

Flyer for Duck Dive in San Diego, CA

Logo for a Nocturnal Lands. A night-time endurance event that ends with a huge dance party.

OUTDOORS magazine ad for Recreation.gov.